Reliance Retail Ventures Limited (RRVL), which is part of Reliance Industries Limited, has acquired the prestigious global brand Kelvinator of domestic electronic products. The amount of this acquisition has not been disclosed, but the company has linked it with its ‘mission to make its aspirational lifestyle accessible to everyone’.
Kelvinator: ‘The Coolest One’ situated in India’s memories
In the 1970s and 80s, the Reliance-Kelvinator Deal became extremely popular with its tagline “The Coolest One” in India and made the first start of electric refrigeration for domestic use in the world. Reliance’s retail capacity will now give new life to this brand.
Global quality goods will reach every house
According to Reliance-Kelvinator Deal, this acquisition will strengthen the vision of the company, which plans to provide premium products equipped with global quality and innovation to every Indian consumer. The company said, “Consumers will get great benefit by combining Reliance’s comprehensive retail network and innovation heritage of Calvinator and there will be rapid development in the country’s premium home appliances market.”
Isha Ambani told a big step
Isha Ambani, Executive Director of Reliance Retail (Reliance-Kelvinator Deal) Ventures Limited, said on this acquisition, “Our goal has always been to add every Indian’s needs to the needs and prepare it for the future. With the acquisition of the kelvinator we will be able to make our innovative and reliable global products even more comprehensive.”
He further said, “The association of a kelvinator with the power of Reliance, the strength of service network and distribution will make better lifestyle possible in every corner of India.”
Part of Reliance’s big retail strategy
This Reliance-Kelvinator Deal is part of the strategy under which Reliance Retail wants to make technology and lifestyle products accessible and economical. The company is now working on a plan to bring Kelvinator products to every part of India.
