Mahindra Thar Rox has made a splash in the SUV market. Its sales increased by 45% in FY2025 and more than 2.50 lakh units have been sold. 38,590 units were delivered in just 6 months. Its 5-door design and premium features are pleasing to customers.
Mahindra Thar Roxx is becoming the first choice of SUV lovers in India. It has broken all the records of sales in FY2025. Delivery of 38,590 units and growth of 45% in 6 months is making it the hottest product in the segment. Let’s know the complete details.
Mahindra Thar Roxx created new history of sales…
Sales figures in FY2025
Mahindra Thar Rocks has created panic in the SUV segment in a few months of launch. In the financial year 2025, 45% of the company’s total SUV sales came from this model only. A total of 84,834 units of Thar were sold in FY2025, out of which 38,590 units were only from Thar Rocks.
Total sale of Thar brand
The popularity of Mahindra Thar was not limited to FY2025 just. A total of 2,59,921 units have been recorded from October 2020 to April 2025, including Thar and Thar Rocks. This number proves that this SUV has made a special place in the hearts of Indian customers.
Thar Rocks Entry
The Mahindra Thar Roxx was launched in September 2024 and since then there has been a tremendous jump in sales. Its 38,590 units sold in just 6 months, ie an average of 6,431 units every month. On the other hand, traditional 3-door Thar sales fell 29% to 46,244 units.
30% growth annually in sales
Mahindra’s total SUV sales have increased by 30% annually after the entry of Thar Rocks. The joint sales of Thar and Rocks in April 2025 were 10,703 units, which is 74% higher than in April 2024. This figure suggests that Roxx has changed the direction of the market itself.
Why is Roxx becoming the first choice of people?
There are many reasons behind Thar Rocks becoming popular…
- 5-Dore Design: More space and family-friendly feature
- Premium features: Such as sunroof, big infotainment screen, powered window
- Better ride quality: Casual for long distance
- More storage space: Better for travel and off-roading
Thar 3-door version facelift
Mahindra is now preparing to launch the new facelift model of Thar’s 3-door version (Kodename: W515) in 2026. The company has already closed the convertible top variants, as Roxx has left it far behind.
Increase in production capacity
Given the increasing demand, Mahindra plans to increase the production of Thar Roxx and XUV 3xo. 3,000 units will be additional production every month to reduce the waiting period and customers get rapid delivery.
New trendsetter in SUV segment
Mahindra Thar Roxx is not just a new variant, but it has become a new trend in the SUV segment. Its tremendous sale is evidence that now customers want not only a powerful engine, but also comfortable and premium experience.
