The TVS Motor will launch the Norton bike in the Indian market by the end of 2025. The TVS will enter the premium bike segment with the British brand Norton. Norton motorcycles coming from the CBU route will now be seen in India as well. FTA agreement will control prices.
Norton, the iconic motorcycle brand of Britain, is one of the oldest and premium bike brands in the world. It started in the year 1898 and since then the brand has been known for magnificent performance and classic design.
In the year 2020, the TVS Motor Company acquired this British brand and now the Indian bike lovers are going to benefit from it. The TVS has announced that by the end of 2025, the Norton brand motorcycles will be launched in the Indian market.
When will it be in India TVS Norton Entry of?
TVS Motor has confirmed the launch of Norton bike in India by the end of 2025. The company plans that initially the current Norton portfolio will be brought to India through CBU (Completely Built Unit) route. That is, these bikes will be made entirely in the UK and will be imported in India.
FTA agreement will provide relief in price
The recent free trade agreement (FTA) has been signed between India and the United Kingdom. The agreement will benefit the Norton bike to launch the bike in India, as it can reduce import duty.
The prices of bikes made from FTA to Britain can be largely controlled in India, which will make these bikes more attractive to premium customers.
Which Norton bikes will come to India?
The models that TVS have currently planned to bring to India include three bikes:
1. Norton Commando 961
- Classic retro look
- 961cc powerful engine
- Great torque and stylish finish
2. Norton V4SV
- Superbike category bike
- High Performance with V4 Engine
- Premium sports design
3. Norton V4CR
- Cafe Racer Style
- Perfect mix of retro and modern
- Fantastic in both performance and style
Special TVS-Norton Project for India
TVS is not only preparing to bring the British Norton bikes to India, but the company is also developing a new 300-500cc segment range. These motorcycles will be made especially keeping in mind Indian and other emerging markets.
Special things
- The first bike will be launched in 300-400cc segment
- Will be made by TVS in India
- Results of technical partnership of Norton and TVS
Big goal of tvs
The TVS motor company aims to set up Norton as its premium motorcycle branding. This step is being taken to compete with companies like Royal Enfield, KTM, Triumph.
Impact on market
- Strict competition in premium bike segment
- Help TVS in making global brand images
- Indian youth will get stylish and powerful options
What does auto experts say?
Auto experts believe that if TVS is able to introduce Norton according to Indian pricing and service models, this premium bike can prove to be a big game changer in the market. In addition to CBU units, the Made-in-India Norton bike offering will be a milestone for TVS.
