Currently, many attractive offers are running for customers on e-commerce platforms like Flipkart, Amazon, Myntra and Meesho. The festive season has started on these e-commerce platforms. According to data from Datum Intelligence, sales worth Rs 26,500 crore were made in just 3 days. According to the data, most people are buying mobile phones and electronics goods.
Big opportunity for companies
Before festivals, customers buy heavily in these sales in the hope of discounts. Which benefits the companies. At the same time, this is an important time for companies also. A major portion of their annual gross merchandise value (GMV) comes during this period. 60 percent GMV of the entire sales comes in the first week itself.
According to Money Control report, e-commerce companies and retailers are expecting a GMP (GMV) of Rs 1 lakh crore in festive season sales this year. Out of that, Rs 26,500 crore comes in the first three days. Datum Intelligence said in its report, “During this period, the share of sales of mobiles, electronics as well as essential household items has been 79 percent.” Demand has also increased due to offers available on credit cards. Let us tell you, Flipkart has said that a total of 33 crore visitors have come in the initial days of their sales.
shopping is going on a lot
Flipkart has said in its statement given on September 28 that initial trends are indicating that the festive season will be great. There has been huge demand from customers for mobiles, electronics, fashion, beauty and home products. Meesho has also got good success so far. Like before, the fashion category is in greater demand. Myntra has also added 15 times new customers. At the same time, there has been a 2 times increase in minutes on orders.
50 to 60 percent of purchases are being made from metro cities on all platforms. At the same time, the remaining 40 to 45 percent purchases are being made from Tier-2 cities.
