Mumbai
E-commerce company Amazon India on Monday announced a reduction in selling fees by up to 12 per cent across various product categories ahead of the festive season. Amazon India said the fee reduction, effective September 9, will help sellers expand their product segments on the platform and drive growth.
“With these changes, sellers on Amazon India will benefit from a reduction in selling fees ranging from 3 to 12 per cent across various product categories,” the company said.
According to the statement, the new rate card will especially benefit sellers selling products priced below Rs 500.
Amit Nanda, Director, Selling Partner Services, Amazon India, said, “At Amazon, we invest in supporting businesses of all sizes, from small and medium businesses to emerging entrepreneurs and established brands. The reduction in fees is based directly on the feedback we have received from our sellers, especially small businesses.”
The company said that although the timing of the fee reduction coincides with the festive season, these changes are not temporary measures.
