Why Ahaan-Anti Media is far from publicity?
Why Ahaan Pandey and Anit Padda of blockbuster Hindi film Saira and Anit Padda have not yet come to face questions- it becomes a very shocking thing. Usually every artist needs promotion. All the new or old artists are often invited to the media for coverage and interviews before release and after release for the promotion of their films. Hero-heroine goes to the studio of news channels. His videos of going to the temple, dargah, gurudwara are viral, gossiping with well-known U Tubers, but Saira’s artists are far away. Only they can tell about what will be their decision.
This thing of Saira, directed by Mohit Suri, also becomes unique because the film which has crossed the worldwide earnings of four hundred crores by the twelfth day of the release, its artist News Media has not yet been able to meet the audience from the handle of his social media. If you go to the social media handle of Ahaan Pandey and Anit Padda, then there is disappointment. It seems that both have been less active on social media like other artists. Only can you share posters and songs of their films.
Jane Zee welcomed the film
Let me tell you that the way Saira is the story of the generation, and the way the enthusiastic audience of Jane Ze Z has welcomed this film openly, that generation is known for activeness on social media. Seeing this film, young viewers are sharing their pictures and videos a lot, are making a lot of reels of their feelings, tears, love, sobs, rudges and laughter, but the twenty-seven years old and twenty-two-year-old Anti are away from these activities of social media. Are part or promoting their respective reels.
Is this a new type of publicity?
But it is the truth that Saira has been a blockbuster twelve days after its release, but both actors did not come in front of the fans, why? Is this part of a new strategy? Is this a new type of publicity? It should be understood deeply. Before this, tell you that this romantic film of Mohit Suri is doing better not only in India but also all over the world. On the 11th day on Monday, there was a slight decline in the collection of the film, but on Tuesday, the collection again gained momentum.
It is estimated that Saira’s collection is not going to stop at the moment. On Tuesday, Saira has earned around ten crores. Saira has also become the second highest grossing Hindi film of 2025. This is only behind Vicky Kaushal’s period drama, which collected more than Rs 600 crore. Since Saira’s performance is going on, it cannot be locked at the moment how far its collection will stop.
Although Saira is a minor love story
By the way, there is also a need to tell that Saira is not a great film. Saira will not be remembered as a Cult Movie in the future, such as Bobby, for a Doo, in the old love stories, from doom to doom or I love it. Because there is no newness in Saira’s story. It has also been accused of copying South Korea’s film A Moment to Reimber. Many scenes and episodes of both films are being shared on social media. About which no denial has come from the director Mohit Suri.
Many more scenes of the film are similar to many old films. Just, it seems that the plot has been wearing the dress of today’s Zen Jen generation and lifestyle. Despite this, the fact that some emotional scene of Saira has played a big role in creating an atmosphere in favor of this film.
The new generation wants to become a rock star overnight with the help of social media, this thinking is shown in the film with a style and emotion. Hero and heroines are gradually close to each other and do not want to come in front of each other’s career, but sacrifice it-it has been liked by today’s younger generation. Goyaki had earlier shown it in many films.
Emphasis on the promotion of song and music than the film
After all, why did director Mohit Suri, actor Ahaan Pandey and actress Anit Padda distance the media? Let’s try to understand this secret. The first thing to know that this film has been released under Yash Raj Banners. And Yash Raj Banners does not resort to the PR agency like other Bollywood production houses. Yash Raj Banners’ Kartakaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa. In this sense, Yash Raj people always first launch the song and music of their film in the market and promote the film through that. The same thing happened here.
Go to Ahaan and Anit’s Instagram profile and watch. There are no hundred posts of counting. The posts that will be most visible except for his initial few personal activities are posters giving information about Saira’s song and music. Both artists are seen promoting Saira’s song and music the most on their respective Insta. Apart from this, both are not promoting any dialogue or any scene of the film.
Saira’s song and music had become a chartbuster from the beginning. However, without any hesitation, I say that its songs are not much memorable than the songs of Mohit Suri’s Aashiqui 2 or Mahesh Bhatt’s Aashiqui, but the kind of tune the generation likes today is taken care of. . Yuva is easily adopting it. Also, there are colors of emotion, location, costumes, musical bands, metro mind lifestyle along with new and well -known artists. The audience has shown attraction in this newness.
Strategy to maintain curiosity about Ahaan-Anti
In fact, Saira’s creative team has kept the stars of the film completely away from all kinds of media by staying away from ways of traditional publicity. Have tried to maintain a kind of curiosity. It has been taken care of that there should be a kind of curiosity between the fans regarding both the stars. Along with maintaining curiosity, keeping yourself clean and fresh also became the reason for increasing attraction towards the film. Neither Mohit Suri nor Ahaan and Anit allowed any kind of prejudice in the audience with any of their statements. Have kept away from controversies. Then what was it- this new strategy of the creative team of the director and producer worked.
