Ather Energy has created a stir in the EV market with its new electric scooter plan. The company is now bringing scooters based on EL platform keeping budget customers in mind. This step is taken after the success of his popular Rezta scooter. This scooter may be introduced in August.
Rimta gave new flight
The recent offering of Ather Energy proved to be extremely beneficial for the Electric Scooter, the company. It not only became the best -selling model of Ather but also gave tremendous growth to the company’s sales. The sale of 1 lakh units of the result was a major milestone for the company.
Why the success of the result is special
The rimca was specially designed for family oriented users. Its price starts at Rs 99,999, which is the cheapest Ather Scooter ever. This scooter became the choice of customers due to excellent design, reliable performance and affordable price.
High pricing became a challenge
Although the price of the result was affordable for many people, the price of Rs 1 lakh is still higher for some customers. Especially when cheap options such as Ola S1X (Rs 66,999), Vida V2 Lite (Rs 74,000) and TVS IQUBE (Rs 94,434) are present in the market.
Now EL platform scooter will come
For these reasons, Ather is now planning to launch a new scooter named El Platform. The scooter will be introduced on the Community Day of Ather in August 2025. The company claims that the platform will be varranty and economical.
Cheap but smart scooter
A new EL scooter of Ether will probably not have some fancy features, so that its price will be kept low. It can see basic instrument console and limited connectivity features. However, the focus of Ather will be on better ride quality and reliable performance.
Target on new customers
The purpose of EL scooter is to attract budget customers, who want cheap but reliable electric scooters. This scooter will especially target those who are thinking of buying cheap models of brands such as Ola, VIDA or TVS.
What is the match in the market
Currently, Ola S1X is the cheapest scooter in the budget EV market, priced at Rs 66,999. At the same time, Vida has two affordable models – V2 Lite and V2 Plus. TVS IQUBE is also quite popular due to its range and technology.
What does the new plans of Ather say
The company has said that the EL platform will be versatil and this will help Eather to expand its portfolio. This scooter will be designed keeping in mind the needs of customers who want a good electric scooter at a low price.
When will it be launched
Although no official date has been revealed yet, Ather has indicated that this scooter can be launched around August 2025. It will be introduced during the Community Day event, where some concept models can also be glimpse.
