Bhopal
An innovative initiative is being taken in the field of railway safety and public awareness. Under this initiative, the country’s popular animated characters ‘Chhota Bheem’ have been included to promote railway safety messages.
Famous Animation Studio Green Gold Animation Pvt. Ltd. The cooperation agreement was signed by the CEO and Managing Director Shri Rajiv Chilkalapudi on behalf of the Chhota Bheem brand. The agreement was recently concluded at the World Audio Visual and Entertainment Summit (Waves 2025) held at Jio World Center in Mumbai. Under this agreement, Chhota Bheem and his fellow characters will now be used in various security operations of the railway.
According to the information given by the railway administration, Chhota Bheem and its characters will be used to broadcast railway safety messages through print, digital, television, radio, posters, school programs and other publicity mediums in the next one year period. The purpose of this cooperation is especially to raise awareness about safe and responsible behavior in the railway premises between children and families.
It has been observed that Chhota Bheem’s popularity is excessive not only across the country but also in children globally, and because of this the campaign can prove to be extremely effective from the point of view of mass communication.
This cooperation is an innovative attempt to bring the creative reach of Indian Railways to the public. He said that through this, railway safety education will not only be made interesting, but small children can also be explained easily.
This campaign is part of the commitment of the railway, under which continuous efforts are being made to increase awareness in public interest, so that the safety of every passenger in the railway premises can be ensured.
